Ecommerce

Mobile Design

John Lewis:

John Lewis:

Mobile Website

Project

mindfulness

Our customers used the mobile website more than most. We knew they found it difficult to compare prices using our existing desktop site on mobile. We needed a mobile-only website (responsive was in the future) but without changing the current site! Plus it needed to have as much content/functionality as possible!

METHOD

service_toolbox

We worked with an external mobile-focused agency who did a great job on the technical aspects but failed to deliver on the design side. We chose to ‘scrape’ the site to create a mobile version. I created a complete end to end UX to include all as many parts of the site as we could while improving the presentation and interface

Outcome

Elevation

  • A big increase in sales through mobile devices.

  • A mobile solution that worked on new devices as well as older devices such as soap bar phones and Blackberrys.

  • Innovations in filtering for products that were also added to the desktop site.

Design Portfolio V6.1

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