Early on I adopted a holistic user centric and collaborative approach to projects that became known as Service Design. Through system thinking, user research and iterative design and working closely with stakeholders it is possible to overcome complexity and shine light on areas that make the most difference.

Iteration is the heart of making products and services. UX design has many names and each project is different. Some require immediate interface changes, some require deep Information Architecture analysis. I have designed usable, useful, accessible and engaging interfaces across multiple devices.

Research is at the heart of design and is integral to my work. I have planned and executed user research projects as well as usability testing. I have used innovative and tried and tested approaches across multiple industries to discover needs, understand user tasks and to explore the diversity of a services audience.