User Types for Learners
Project
mindfulness
This was research work to feed into a series of new projects, including the Direct to Learner site I was working on. The aim was to provide a clear indication of which tasks were needed for which users to provide clarity for how the experiences tied together.
METHOD
service_toolbox
I worked closely with the wider team to gain as much knowledge about our users as possible in the short time we had to do this project. I created these user types to focus upon the jobs our users carried out. We started a string of user research sessions to flesh these out while using what we know to craft a new e-commerce experience for Pearson.
Outcome
Elevation
The research was going well and we were adding more detail to our user types.
The company hit a major financial issue and closed down half of the ongoing projects, including the e-commerce project.
I stayed on with Pearson after to help with an existing project related to qualifications.
Design Portfolio V6.1
Created using Framer